Crush (drink)

Crush is a brand of carbonated soft drinks which was created in 1911 by Clayton J. Howel and his partner Neil C. Ward, co-founders of the Orange Crush Company, thereby giving the product its name. The Crush brand is famous for its wide range of fruit-flavored beverages, with orange being the original and most popular flavor. Over the years, Crush has expanded its flavor portfolio to include grape, cherry, lemon, lime, pineapple, and more, catering to a broad audience with its sweet, fruity tastes.

History

The inception of Crush began with the creation of Ward's Orange Crush in 1911, the brainchild of chemist Neil C. Ward and entrepreneur Clayton J. Howel. Unlike many other soft drinks, the original Orange Crush included real orange pulp in the bottle, a unique selling point at the time. The brand quickly gained popularity, leading to the introduction of additional flavors.

Throughout the 20th century, Crush was sold to various beverage companies. It became a part of Procter & Gamble in the 1980s but was later sold to Cadbury Schweppes. Today, Crush is owned by Keurig Dr Pepper in the United States, but it is distributed by various companies around the world under license.

Product Range

Crush offers a wide variety of flavors, including but not limited to:

• Orange Crush
• Grape Crush
• Cherry Crush
• Lemon Crush
• Lime Crush
• Pineapple Crush

Each flavor aims to deliver a bold, fruity taste that distinguishes Crush from other carbonated beverages. The brand has also introduced diet versions of its popular flavors, catering to consumers looking for lower-calorie options.

Marketing and Distribution

Crush has employed various marketing strategies over the years, including memorable advertising campaigns and partnerships. Its marketing often emphasizes the fun, vibrant, and youthful spirit associated with enjoying Crush drinks.

Distribution of Crush varies by country, with local bottlers and distributors handling the brand under license from Keurig Dr Pepper or its international counterparts. This strategy allows Crush to adapt to local tastes and preferences, ensuring a wide and loyal consumer base.

Cultural Impact

Crush has made a significant impact on popular culture, particularly in North America, where it has been featured in movies, television shows, and social media campaigns. The brand's long history and nostalgic appeal have made it a favorite among generations of soft drink consumers.

See Also

• Soft drink
• Carbonation
• Fruit-flavored drink
• Keurig Dr Pepper