D.P. Dough

D.P. Dough is a restaurant chain in the United States that specializes in calzones. The chain was founded in 1987 by Dan and Penny Haley in Amherst, Massachusetts. D.P. Dough has since expanded to numerous locations across the country, primarily in college towns.

History

D.P. Dough was established in 1987 by Dan and Penny Haley. The first location was opened in Amherst, Massachusetts, near the University of Massachusetts Amherst. The concept was to provide a unique and convenient food option for college students, focusing on calzones, which are folded pizzas filled with various ingredients.

Menu

The primary offering of D.P. Dough is its wide variety of calzones. The menu includes both classic and specialty calzones, with options for vegetarian and vegan diets. Some popular calzones include the "Buffer Zone" (buffalo chicken), "Roni Zoni" (pepperoni), and "Cheeseburg Zone" (ground beef and cheese). In addition to calzones, D.P. Dough also offers salads, tater tots, and desserts.

Locations

D.P. Dough has expanded to numerous locations across the United States, particularly in college towns. Some of the notable locations include:

• Amherst, Massachusetts
• Columbus, Ohio
• Bloomington, Indiana
• State College, Pennsylvania
• Gainesville, Florida

Business Model

D.P. Dough operates primarily through a franchise model. This allows individual owners to open and operate their own D.P. Dough locations under the guidance and support of the parent company. The franchise model has enabled the chain to grow rapidly, particularly in areas with a high concentration of college students.

Marketing

D.P. Dough's marketing strategy focuses on its target demographic of college students. The chain often engages in campus events, offers student discounts, and utilizes social media platforms to reach its audience. The brand is known for its late-night delivery service, catering to the nocturnal habits of many college students.

See also

• Calzone
• Pizza
• Fast food
• Franchising