Dad's Root Beer

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Dads rootbeer bottle crate

Dad's Root Beer is an American brand of root beer created in 1937 by Ely Klapman and Barney Berns in Chicago, Illinois. It is one of the oldest and most well-known root beer brands in the United States.

History

Dad's Root Beer was developed during the Great Depression and quickly gained popularity due to its unique flavor and marketing strategies. The brand was known for its innovative use of advertising and promotional campaigns, including the introduction of the "Junior" size bottle, which was one of the first attempts to market a soft drink in a smaller, more affordable size.

In the 1940s, Dad's Root Beer became a national brand, expanding its distribution across the United States. The company also introduced a variety of other flavors, including cream soda and orange soda.

Ownership Changes

Over the years, Dad's Root Beer has changed ownership several times. In the 1970s, the brand was acquired by the Monarch Beverage Company. Later, in the 1980s, it was sold to the IC Industries, which eventually became part of the Dr Pepper Snapple Group. In 2007, the brand was acquired by Hedinger Brands, LLC, and is currently produced by the Dad's Root Beer Company, LLC.

Product Line

Dad's Root Beer is known for its rich, creamy flavor, which is achieved through a blend of vanilla, wintergreen, and other spices. The brand offers several variations of its root beer, including:

• Dad's Old Fashioned Root Beer
• Dad's Diet Root Beer
• Dad's Cream Soda
• Dad's Orange Cream Soda

Marketing and Cultural Impact

Dad's Root Beer has been a significant part of American pop culture for decades. The brand's distinctive logo and packaging have made it a recognizable product on store shelves. Dad's Root Beer has also been featured in various television shows, movies, and advertisements, further cementing its place in American culture.

See Also

• Root beer
• Soft drink
• Cream soda
• Dr Pepper Snapple Group