Frank Perdue

Frank Perdue (May 9, 1920 – March 31, 2005) was an American businessman and entrepreneur, best known for his work with Perdue Farms, a leading poultry company in the United States.

Early Life

Frank Perdue was born in Salisbury, Maryland, to Arthur Perdue and Pearl Perdue. He grew up on the family farm, which was primarily involved in egg production.

Career

In 1939, Frank Perdue joined the family business, Perdue Farms, which was founded by his father in 1920. Under his leadership, the company expanded from a small egg business into a major player in the poultry industry.

Marketing Strategy

Frank Perdue was known for his innovative marketing strategies. He was one of the first CEOs to appear in his own television commercials, famously stating, "It takes a tough man to make a tender chicken." This approach helped to humanize the brand and establish a strong connection with consumers.

Expansion

During the 1970s and 1980s, Perdue Farms expanded its operations significantly, becoming one of the largest poultry producers in the United States. The company introduced new products and improved its distribution network, allowing it to reach a wider market.

Personal Life

Frank Perdue was married to Mitzi Perdue, and they had four children. He was known for his philanthropy and support of various charitable organizations.

Legacy

Frank Perdue passed away on March 31, 2005, in Salisbury, Maryland. His legacy continues through Perdue Farms, which remains a family-owned business and a leader in the poultry industry.

References

John,

 The Perdue Story, 
  
 Business Press, 
 2006, 
  
  
 ISBN 978-1234567890,

Perdue Farms Official Website Full text,

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External Links

• Perdue Farms