Frank Perdue

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Perdue

Frank Perdue

Franklin Parsons Perdue (May 9, 1920 – March 31, 2005) was an American businessman and CEO of Perdue Farms, a major chicken-processing company in the United States. He was known for his innovative marketing strategies and his role in transforming Perdue Farms into a household name.

Early Life

Frank Perdue was born in Salisbury, Maryland, to Arthur W. Perdue and Pearl Parsons Perdue. His father founded Perdue Farms in 1920, the same year Frank was born. Frank grew up working on the family farm and learning the poultry business from a young age.

Education

Frank Perdue attended Salisbury University and later transferred to Massachusetts Institute of Technology (MIT), where he studied business administration. However, he left MIT before completing his degree to return to the family business.

Career

Frank Perdue joined Perdue Farms full-time in 1939. Under his leadership, the company expanded significantly. He became president of the company in 1952 and later served as its CEO. Frank Perdue was known for his hands-on management style and his innovative approach to marketing.

Marketing Strategies

Frank Perdue was a pioneer in the use of television advertising for poultry products. He became the face of Perdue Farms, appearing in numerous commercials with the tagline, "It takes a tough man to make a tender chicken." His distinctive voice and straightforward manner made him a recognizable figure.

Innovations

Under Frank Perdue's leadership, Perdue Farms introduced several innovations in the poultry industry, including the use of grain-fed chicken and the implementation of strict quality control measures. These innovations helped Perdue Farms gain a competitive edge in the market.

Personal Life

Frank Perdue was married to Mitzi Perdue, and they had four children. He was known for his philanthropy and community involvement, particularly in the areas of education and healthcare.

Death

Frank Perdue passed away on March 31, 2005, at the age of 84. He left behind a legacy of innovation and success in the poultry industry.

Legacy

Frank Perdue's contributions to the poultry industry and his innovative marketing strategies have left a lasting impact. Perdue Farms continues to be a major player in the industry, and his marketing techniques are still studied in business schools.

Related Pages

• Perdue Farms
• Poultry farming
• Salisbury, Maryland
• Grain-fed chicken
• Massachusetts Institute of Technology