Frank Perdue
Frank Perdue[edit | edit source]
Franklin Parsons Perdue (May 9, 1920 – March 31, 2005) was an American businessman and the president and CEO of Perdue Farms, a major chicken-processing company in the United States. He was known for his innovative marketing strategies and his role in transforming Perdue Farms into a household name.
Early Life[edit | edit source]
Frank Perdue was born in Salisbury, Maryland, to Arthur W. Perdue and Pearl Parsons Perdue. His father founded Perdue Farms in 1920 as a small egg business. Frank grew up working on the family farm, where he developed a strong work ethic and a deep understanding of the poultry industry.
Career[edit | edit source]
Joining the Family Business[edit | edit source]
After graduating from Salisbury University, Frank Perdue joined the family business in 1939. He started by working in various roles, learning every aspect of the business from the ground up. His hands-on experience and keen business acumen helped him rise through the ranks.
Leadership and Expansion[edit | edit source]
In 1950, Frank Perdue became the president of Perdue Farms. Under his leadership, the company expanded significantly. He focused on quality control and innovation, introducing new techniques in poultry farming and processing. Perdue was a pioneer in vertical integration, controlling every aspect of production from hatching to distribution.
Marketing Innovations[edit | edit source]
Frank Perdue was a marketing visionary. In the 1970s, he became the face of Perdue Farms, appearing in television commercials with the famous tagline, "It takes a tough man to make a tender chicken." His personal involvement in advertising was unusual for the time and helped build a strong brand identity.
Personal Life[edit | edit source]
Frank Perdue married Mitzi Ayala in 1988, and they had one child together. He was known for his philanthropy and community involvement, supporting various causes in Maryland and beyond.
Legacy[edit | edit source]
Frank Perdue passed away in 2005, but his legacy lives on through Perdue Farms, which remains a leader in the poultry industry. His innovative approach to business and marketing set new standards and inspired future generations of entrepreneurs.
Related Pages[edit | edit source]
Search WikiMD
Ad.Tired of being Overweight? Try W8MD's physician weight loss program.
Semaglutide (Ozempic / Wegovy and Tirzepatide (Mounjaro / Zepbound) available.
Advertise on WikiMD
|
WikiMD's Wellness Encyclopedia |
| Let Food Be Thy Medicine Medicine Thy Food - Hippocrates |
Translate this page: - East Asian
中文,
日本,
한국어,
South Asian
हिन्दी,
தமிழ்,
తెలుగు,
Urdu,
ಕನ್ನಡ,
Southeast Asian
Indonesian,
Vietnamese,
Thai,
မြန်မာဘာသာ,
বাংলা
European
español,
Deutsch,
français,
Greek,
português do Brasil,
polski,
română,
русский,
Nederlands,
norsk,
svenska,
suomi,
Italian
Middle Eastern & African
عربى,
Turkish,
Persian,
Hebrew,
Afrikaans,
isiZulu,
Kiswahili,
Other
Bulgarian,
Hungarian,
Czech,
Swedish,
മലയാളം,
मराठी,
ਪੰਜਾਬੀ,
ગુજરાતી,
Portuguese,
Ukrainian
Medical Disclaimer: WikiMD is not a substitute for professional medical advice. The information on WikiMD is provided as an information resource only, may be incorrect, outdated or misleading, and is not to be used or relied on for any diagnostic or treatment purposes. Please consult your health care provider before making any healthcare decisions or for guidance about a specific medical condition. WikiMD expressly disclaims responsibility, and shall have no liability, for any damages, loss, injury, or liability whatsoever suffered as a result of your reliance on the information contained in this site. By visiting this site you agree to the foregoing terms and conditions, which may from time to time be changed or supplemented by WikiMD. If you do not agree to the foregoing terms and conditions, you should not enter or use this site. See full disclaimer.
Credits:Most images are courtesy of Wikimedia commons, and templates, categories Wikipedia, licensed under CC BY SA or similar.
Contributors: Prab R. Tumpati, MD
