Health belief model

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Health belief model is a theory stating that the likelihood of taking a preventive health action will be determined by one's perceived susceptibility.

Perceived susceptibility

The individual's perception about his or her own likelihood of contracting a condition.

Perceived severity

The seriousness the individual would assign to such a condition were it to happen

Perceived benefits

The perceived benefits of the proposed action which is the individual=s perception about the likelihood that a given action would succeed in reducing or eliminating harm);

Perceived barriers

Perceived barriers are the factors that would interfere with the individuals taking the desired action

Source:Last, JM, Wallace, R. Maxcy-Rosenau-Last, Public Health and Preventive Medicine, 14th Ed., Norwalk, CT: Appleton & Lange: 1998.

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