Heartbrand
Heartbrand
| Product type | Ice cream |
|---|---|
| Owner | Unilever |
| Produced by | |
| Country | United Kingdom |
| Introduced | 1998 |
| Discontinued | |
| Related brands | |
| Markets | Worldwide |
| Previous owners | |
| Registered as a trademark in |
Heartbrand is a global brand of ice cream owned by the multinational company Unilever. It is known for its distinctive heart-shaped logo and is marketed under various local names in different countries. The brand was introduced in 1998 as part of Unilever's strategy to unify its ice cream brands under a single global identity.
History[edit | edit source]
The Heartbrand was launched in 1998 to consolidate Unilever's ice cream brands, which were previously marketed under different names in various countries. The initiative aimed to create a unified brand identity that could be recognized globally, while still allowing for local variations in product offerings and branding.
Before the introduction of Heartbrand, Unilever's ice cream products were sold under a variety of names, such as Wall's in the United Kingdom, Algida in Italy, and Ola in the Netherlands. The heart-shaped logo was designed to symbolize love and enjoyment, and it has become a recognizable symbol of quality ice cream products worldwide.
Products[edit | edit source]
Heartbrand offers a wide range of ice cream products, including:
- Magnum: A premium ice cream bar known for its thick chocolate coating.
- Cornetto: A cone-shaped ice cream with a chocolate tip.
- Solero: A fruit-flavored ice cream with a refreshing taste.
- Viennetta: A layered ice cream dessert with a distinctive wavy appearance.
These products are tailored to meet local tastes and preferences, with variations in flavors and ingredients depending on the region.
Marketing Strategy[edit | edit source]
Heartbrand's marketing strategy focuses on creating a strong emotional connection with consumers through its heart-shaped logo and the "Share Happy" campaign. The brand emphasizes moments of joy and sharing, positioning its products as a treat to be enjoyed with family and friends.
The brand also engages in various promotional activities, including sponsorships, partnerships, and advertising campaigns that highlight the quality and variety of its ice cream offerings.
Global Presence[edit | edit source]
Heartbrand is available in over 40 countries, with each market adapting the brand to suit local tastes and cultural preferences. Despite the different local names, the heart-shaped logo remains consistent, ensuring brand recognition across borders.
Also see[edit | edit source]
References[edit | edit source]
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