Johnnie Walker
Johnnie Walker is a brand of Scotch whisky now owned by Diageo that originated in the Scottish town of Kilmarnock, East Ayrshire. The brand was first established by grocer John Walker in 1820. It is the most widely distributed brand of blended Scotch whisky in the world, sold in almost every country and with annual sales of over 130 million bottles.
History[edit | edit source]
Johnnie Walker's history began in 1820 when John Walker, a grocer in Kilmarnock, started selling whisky. After his death in 1857, his son Alexander Walker and grandson Alexander Walker II expanded the business. The brand's iconic square bottle was introduced in 1860, which helped reduce breakages during transport. The slanted label, introduced in 1870, allowed for larger text and made the brand more recognizable.
Products[edit | edit source]
Johnnie Walker offers a range of whiskies, each with its own distinct flavor profile. The primary products include:
- Johnnie Walker Red Label: Known for its bold, vibrant flavor, it is often used in cocktails.
- Johnnie Walker Black Label: Aged for 12 years, it is known for its smooth, complex character.
- Johnnie Walker Green Label: A blended malt whisky aged for at least 15 years.
- Johnnie Walker Gold Label Reserve: A luxurious blend with a smooth, honeyed flavor.
- Johnnie Walker Blue Label: The brand's premium offering, known for its exceptional quality and rarity.
Marketing[edit | edit source]
Johnnie Walker is known for its distinctive marketing campaigns, including the "Keep Walking" slogan introduced in 1999. The brand's logo, a striding man, was created in 1908 by cartoonist Tom Browne and has become one of the most recognized logos in the world.
Awards[edit | edit source]
Johnnie Walker has received numerous awards over the years, including several gold medals at the International Wine and Spirit Competition and the San Francisco World Spirits Competition.
Related Pages[edit | edit source]
See Also[edit | edit source]
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