Kola Real

Peruvian soft drink brand

Logo of Big Cola, a competitor of Kola Real

Kola Real is a brand of soft drinks owned by the Peruvian company Ajegroup. It is known for its affordability and wide range of flavors, making it a popular choice in several Latin American countries.

History

Kola Real was introduced in Peru in the late 1980s by the Añaños family, who started producing the beverage in their home. The brand quickly gained popularity due to its low price and the economic conditions in Peru at the time, which made it an attractive alternative to more expensive international brands.

Product Range

Kola Real offers a variety of flavors, including cola, orange, lemon, and pineapple. The brand is known for using natural ingredients and avoiding artificial preservatives, which appeals to health-conscious consumers.

Market Presence

Kola Real has expanded beyond Peru and is now available in several countries across Latin America, including Mexico, Colombia, Ecuador, and Venezuela. The brand has also made inroads into the United States and Asia, targeting markets with large Hispanic populations.

Marketing Strategy

Kola Real's marketing strategy focuses on affordability and accessibility. The brand often uses local advertising campaigns and sponsorships to connect with consumers. It also emphasizes its commitment to quality and natural ingredients.

Competitors

Kola Real competes with major international brands such as Coca-Cola and Pepsi, as well as other regional brands like Inca Kola and Big Cola. Despite the competition, Kola Real maintains a strong market presence due to its competitive pricing and local appeal.

Related pages

• Ajegroup
• Inca Kola
• Soft drink
• Economy of Peru