Ajegroup

Ajegroup

Ajegroup is a multinational beverage company based in Peru. It was founded in 1988 by the Añaños family and has since become one of the largest soft drink producers in Latin America. The company is known for its popular brands such as Kola Real, Big Cola, and Cifrut.

History

Ajegroup was established in 1988 by the Añaños family in Ayacucho, Peru. The company initially started as a small regional soft drink producer, but quickly expanded its operations across Peru and other Latin American countries.

In the early 2000s, Ajegroup experienced significant growth and entered new markets, including Mexico, Ecuador, and Colombia. The company's success can be attributed to its strategy of offering affordable and high-quality beverages, which appealed to consumers in emerging markets.

Products

Ajegroup offers a wide range of beverages, including carbonated soft drinks, juices, and bottled water. Some of its most popular brands include:

• Kola Real: A cola-flavored soft drink that is known for its affordability and refreshing taste. Kola Real is available in various flavors, including regular, diet, and fruit-infused options.

• Big Cola: Ajegroup's flagship brand, Big Cola is a carbonated soft drink that competes with global giants like Coca-Cola and PepsiCo. It is known for its large bottle size and competitive pricing.

• Cifrut: Cifrut is a line of fruit-flavored beverages that offers a refreshing and natural taste. It is available in a variety of flavors, including strawberry, pineapple, and mango.

Social Initiatives

Ajegroup is committed to making a positive impact on the communities it operates in. The company has implemented various social initiatives, including:

• Water and Sanitation Projects: Ajegroup has invested in projects that provide access to clean drinking water and sanitation facilities in underserved areas. These initiatives aim to improve the quality of life for local communities.

• Education Programs: The company supports educational programs that focus on improving access to quality education for children in disadvantaged communities. Ajegroup believes that education is key to breaking the cycle of poverty.

Environmental Sustainability

Ajegroup is dedicated to minimizing its environmental impact and promoting sustainability. The company has implemented several initiatives to achieve this goal, including:

• Recycling Programs: Ajegroup encourages recycling by implementing collection and recycling programs for its beverage packaging. This helps reduce waste and promotes a circular economy.

• Energy Efficiency: The company continuously invests in energy-efficient technologies and processes to reduce its carbon footprint. This includes optimizing production lines and using renewable energy sources where possible.