Ajegroup

Peruvian multinational beverage company

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The logo of Ajegroup, introduced in 2020

Ajegroup is a multinational beverage company headquartered in Lima, Peru. It is known for producing a variety of soft drinks, juices, and other beverages, and has a significant presence in Latin America, Asia, and Africa. The company is particularly famous for its flagship brand, Big Cola, which competes with major global brands like Coca-Cola and Pepsi.

History

Ajegroup was founded in 1988 by the Añaños family in Ayacucho, Peru. The company began as a small family business during a time of economic hardship in the region. The Añaños family started by producing soft drinks in their home, using recycled bottles and a homemade formula. The initial success in the local market encouraged the family to expand their operations.

In the 1990s, Ajegroup expanded its operations beyond Peru, entering markets in Ecuador, Venezuela, and Mexico. The company continued to grow throughout the 2000s, establishing a presence in Thailand, Indonesia, and India.

Products

Ajegroup offers a wide range of products, including carbonated soft drinks, bottled water, energy drinks, and fruit juices. Some of the most popular brands under the Ajegroup umbrella include:

• Big Cola: A cola-flavored soft drink that is the company's flagship product.
• Cielo: A brand of bottled water.
• Pulp: A line of fruit juices available in various flavors.
• Cifrut: A fruit-flavored soft drink.
• Volt: An energy drink brand.

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A glass bottle of Caral, a premium beverage by Ajegroup

Global Presence

Ajegroup has established a significant international presence, with operations in over 20 countries. The company has manufacturing plants in several regions, allowing it to produce and distribute its products efficiently. Ajegroup's strategy focuses on offering affordable alternatives to major beverage brands, which has helped it gain a foothold in emerging markets.

Business Strategy

Ajegroup's business strategy revolves around cost leadership and market penetration. By keeping production costs low and offering competitive pricing, the company has been able to attract a large customer base in price-sensitive markets. Ajegroup also emphasizes local production and sourcing, which helps reduce costs and supports local economies.

Environmental and Social Responsibility

Ajegroup is committed to sustainable business practices and corporate social responsibility. The company has implemented various initiatives to reduce its environmental impact, such as using eco-friendly packaging and improving energy efficiency in its manufacturing processes. Ajegroup also engages in community development projects, focusing on education and health in the regions where it operates.

Related pages

• Big Cola
• Coca-Cola
• Pepsi
• Beverage industry