Krating Daeng
Krating Daeng is a sweetened, non-carbonated energy drink developed by Chaleo Yoovidhya. The drink is most recognized as the basis for the creation of the globally popular brand Red Bull. Krating Daeng was first introduced in Thailand in 1976 as a refreshment for rural Thai labourers.
History[edit | edit source]
Chaleo Yoovidhya, a Thai businessman, developed Krating Daeng in the 1970s. The drink was initially targeted towards blue-collar workers, offering a boost of energy to sustain them through their long work hours. The name "Krating Daeng" translates to "red gaur" in English, a species of wild bovine native to South Asia.
In 1982, Austrian entrepreneur Dietrich Mateschitz discovered Krating Daeng while seeking a cure for his jet lag during a business trip to Thailand. Recognizing the potential of the drink, Mateschitz partnered with Yoovidhya to adapt Krating Daeng for the global market. This led to the creation of Red Bull, which has since become one of the most successful energy drinks worldwide.
Ingredients[edit | edit source]
Krating Daeng contains water, cane sugar, caffeine, taurine, inositol and B-vitamins. The drink is non-carbonated and its sweet taste is popular among its consumers. The caffeine and taurine content provide the energy boost, while the B-vitamins and inositol are essential nutrients for the body.
Market[edit | edit source]
Krating Daeng continues to be popular in Thailand, where it is often consumed by workers in need of an energy boost. The drink is also exported to several countries in Asia. Despite the global success of Red Bull, Krating Daeng remains a separate brand and is not as widely recognized outside of Asia.
See also[edit | edit source]
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