Maarud

Kraft Maarud

Maarud is a Norwegian company that specializes in the production of snack foods, particularly potato chips. The company was founded in 1936 by Thomas Stang and is headquartered in Disenå, Norway. Maarud is one of the leading snack food manufacturers in Norway and has a significant presence in the Scandinavian market.

History

Maarud was established in 1936 by Thomas Stang on the Maarud farm in Disenå. Initially, the company focused on agricultural products, but it soon shifted its focus to snack foods, particularly potato chips. The first potato chips were produced in 1936, and the company quickly gained popularity for its high-quality products.

Products

Maarud offers a wide range of snack foods, including:

• Potato chips
• Tortilla chips
• Popcorn
• Nuts
• Pretzels

The company is known for its innovative flavors and high-quality ingredients. Some of the popular flavors include sour cream and onion, barbecue, and salt and vinegar.

Market Presence

Maarud has a strong presence in the Norwegian market and is also popular in other Scandinavian countries such as Sweden, Denmark, and Finland. The company has a significant market share and competes with other major snack food brands in the region.

Sustainability

Maarud is committed to sustainability and has implemented various initiatives to reduce its environmental impact. The company focuses on sustainable farming practices, reducing waste, and using eco-friendly packaging materials.

Ownership

Maarud was acquired by the Intersnack Group, a leading European snack food company, in 2014. The acquisition has allowed Maarud to expand its product range and market reach.

See Also

• Intersnack Group
• Potato chip
• Snack food