Mallomars

Mallomars are a type of cookie that originated in the United States. They are produced by Nabisco, a prominent American manufacturer of cookies and snacks. Mallomars were first introduced in 1913 and have since become a popular treat, particularly in the northeastern United States and parts of Canada.

History

The first Mallomars were sold to a grocer in Hoboken, New Jersey in 1913. The cookies were initially available only from September to March because they would melt in the warmer months. Today, Mallomars are available year-round, but they are still most popular in the fall and winter.

Description

A Mallomar is composed of a round graham cracker base, topped with a puff of marshmallow, and then enrobed in a shell of dark chocolate. The combination of crunchy base, soft marshmallow, and rich chocolate creates a unique texture and flavor profile.

Popularity

Mallomars are particularly popular in the New York metropolitan area. According to Nabisco, about 85% of all Mallomars sales are in the northeastern United States, despite the cookies being available across the country. They have also gained a following in parts of Canada, where they are sold under the name "Whippets".

In popular culture

Mallomars have been referenced in various forms of popular culture, including television shows like Seinfeld and The West Wing, and books such as Harlan Coben's Drop Shot.

See also

• MoonPie
• Wagon Wheels
• List of cookies