Motto

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Map of State Mottos

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Coat of Arms of The City of London

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Motto is a phrase, a collection of words intended to describe the motivation or intention of a social group or organization. Mottos can be found in a variety of contexts, from nations and military units to personal creeds and schools. They often embody core values or principles and are used to inspire and unify members of the group.

Origins and Usage

The concept of a motto has its roots in heraldry, where it was a short phrase or slogan inscribed on a coat of arms. Over time, the use of mottos expanded beyond heraldic origins to become a common feature in the identity of various entities, including families, institutions, and countries. Mottos are typically chosen to reflect the ethos or aspirations of a group and can be found in a multitude of languages, depending on the cultural or historical context of the organization they represent.

Characteristics

A motto is often concise and memorable, designed to succinctly communicate the core beliefs or goals of an organization. It can serve as a guiding principle or a call to action, and is frequently displayed alongside symbols, logos, or emblems that visually represent the group. Mottos can be found in official seals, banners, and logos, and are sometimes incorporated into the ceremonial aspects of an organization, such as graduations, inaugurations, and other formal events.

Examples

- E Pluribus Unum ("Out of many, one") is a well-known motto of the United States, emphasizing the concept of unity from diversity. - Semper Fidelis ("Always Faithful") is the motto of the United States Marine Corps, reflecting the core values of loyalty and commitment. - Nemo me impune lacessit ("No one provokes me with impunity") is the motto of the Order of the Thistle and Scotland, signifying a warning against aggression.

Cultural Significance

Mottos play a significant role in cultural identity and heritage. They can encapsulate historical events, societal values, or aspirations for the future. In some cases, mottos can become deeply ingrained in the public consciousness, serving as a common thread that unites individuals within a community or society.

Contemporary Use

In modern times, mottos are used not only by governmental and military organizations but also by corporations, educational institutions, and other groups. They often play a key role in branding and marketing strategies, helping to communicate the mission and values of a company to consumers.

See Also

• Slogan
• Crest
• Emblem
• Symbol

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