MrBeast Burger

American virtual restaurant chain

MrBeast Burger is a virtual restaurant chain founded by YouTuber MrBeast, also known as Jimmy Donaldson. The chain operates on a delivery-only model, utilizing existing restaurant kitchens to prepare its menu items. This innovative approach allows MrBeast Burger to expand rapidly without the need for physical storefronts.

History

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MrBeast Burger logo

MrBeast Burger was launched on December 19, 2020, in partnership with Virtual Dining Concepts, a company that specializes in creating virtual restaurant brands. The concept was introduced with a viral marketing campaign, including a video on MrBeast's YouTube channel where he gave away free burgers and cash prizes to customers at a pop-up location.

The initial launch included over 300 locations across the United States, with the number of locations quickly expanding due to the virtual nature of the business model. By utilizing existing restaurant kitchens, MrBeast Burger was able to scale rapidly, reaching thousands of locations worldwide.

Menu

The menu at MrBeast Burger features a variety of hamburgers, chicken sandwiches, French fries, and other fast-food items. Signature items include the "Beast Style" burger, which is a double patty burger with American cheese, pickles, diced white onion, mayonnaise, ketchup, and brown mustard on a soft roll. The menu also offers a "Chandler Style" burger, named after one of MrBeast's friends and collaborators, which includes two patties and cheese, served plain.

Business Model

MrBeast Burger operates on a ghost kitchen model, where existing restaurants prepare the food for delivery. This model allows the brand to minimize overhead costs associated with traditional brick-and-mortar restaurants. The use of third-party delivery services such as Uber Eats, DoorDash, and Grubhub enables MrBeast Burger to reach a wide customer base without the need for its own delivery infrastructure.

Expansion

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Map of locations of MrBeast Burger

Since its inception, MrBeast Burger has expanded internationally, with locations in countries such as Canada, the United Kingdom, and the United Arab Emirates. The brand's rapid growth is attributed to its unique business model and the popularity of MrBeast's YouTube channel, which boasts millions of subscribers.

Reception

The reception of MrBeast Burger has been mixed, with some customers praising the novelty and convenience of the concept, while others have criticized the quality and consistency of the food. Despite this, the brand has maintained a strong following, largely due to MrBeast's influence and marketing strategies.

Locations

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Inside MrBeast Burger at American Dream Mall, East Rutherford, New Jersey

MrBeast Burger locations are primarily found in the United States, with a significant presence in major cities. The brand continues to explore opportunities for expansion in new markets, leveraging its virtual restaurant model to enter regions with high demand for delivery services.

Related pages

• MrBeast
• Virtual restaurant
• Ghost kitchen
• YouTube