Neuhaus (chocolatier)

Galerie de la Reine 300dpi

Neuhaus is a prestigious Belgian chocolate company that has been a significant player in the chocolate industry since its inception. Founded in 1857 by Jean Neuhaus, a Swiss immigrant, in Brussels, Belgium, it has grown to become synonymous with luxury and high-quality chocolate products. The company is credited with the invention of the praline, a chocolate shell with a soft centre, which has become a staple in the world of fine chocolates.

History

The history of Neuhaus dates back to 1857 when Jean Neuhaus opened a pharmacy in the Galeries Royales Saint-Hubert in Brussels. To make medicine more palatable, he began covering them in chocolate. His grandson, Jean Neuhaus II, shifted the business's focus entirely to chocolate in 1912, inventing the praline and the first ballotin, a specially designed box to hold the chocolates, which enhanced their appeal as a luxury gift.

Innovation and Products

Neuhaus is renowned for its innovation in the chocolate industry. The invention of the praline was a groundbreaking moment, creating a new category of chocolate confectionery. Over the years, Neuhaus has continued to innovate, introducing various collections and limited edition flavors that cater to a wide range of tastes and preferences.

The company's product range includes a variety of pralines, truffles, bars, and other chocolate treats. Each piece is crafted with care, using high-quality ingredients and traditional techniques combined with modern innovation to ensure the highest standard of flavor and quality.

Global Presence

From its humble beginnings in Brussels, Neuhaus has expanded its presence globally. Today, Neuhaus chocolates are available in over 50 countries around the world through a network of boutiques, luxury department stores, and online platforms. The brand is particularly noted for its elegant packaging and presentation, making it a popular choice for gifts and special occasions.

Sustainability and Ethical Practices

Neuhaus is committed to sustainability and ethical practices in its sourcing and production processes. The company places a strong emphasis on using sustainably sourced cocoa and other ingredients, aiming to contribute positively to the environment and the communities involved in its supply chain.

Cultural Impact

Neuhaus has had a significant cultural impact, particularly in Belgium, where it is considered a part of the national heritage. The brand is associated with Belgian craftsmanship and quality, contributing to the country's reputation as the world's chocolate capital. Neuhaus continues to play a vital role in promoting Belgian chocolate culture around the globe.

See Also

• Belgian chocolate
• Praline
• Chocolate industry
• Galeries Royales Saint-Hubert

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