Now and Later

Now and Later is a brand of fruit-flavored taffy-like candy. The candy is known for its long-lasting chewiness and comes in a variety of flavors. It was first introduced in 1962 by The Phoenix Candy Company.

History

Now and Later was created in 1962 by The Phoenix Candy Company. The name "Now and Later" was meant to suggest that the candy could be enjoyed both immediately and later. The candy was initially sold in squares, individually wrapped, and packaged in a colorful paper tray.

Flavors

Now and Later is available in a wide range of flavors, including but not limited to:

• Apple
• Banana
• Cherry
• Grape
• Strawberry
• Watermelon

Over the years, the brand has introduced and discontinued various flavors, keeping the product line fresh and appealing to different tastes.

Ingredients

The primary ingredients in Now and Later candies include:

• Corn syrup
• Sugar
• Palm oil
• Citric acid
• Artificial flavors
• Artificial colors

Packaging

Now and Later candies are typically sold in packs containing multiple individually wrapped pieces. The packaging has evolved over the years, but it remains colorful and eye-catching to attract consumers.

Popularity

Now and Later has maintained its popularity over the decades due to its unique texture and long-lasting flavor. It is a staple in many candy stores and is often included in Halloween candy assortments.

Ownership

The brand has changed ownership several times. It was originally produced by The Phoenix Candy Company, later acquired by Beatrice Foods, and then by Nabisco. Currently, Now and Later is owned by Ferrara Candy Company, a subsidiary of Ferrero SpA.

See also

• Candy
• Taffy (candy)
• Ferrara Candy Company
• Ferrero SpA