Starburst (candy)

Starburst is the brand name of a box-shaped, fruit-flavored soft taffy candy manufactured by The Wrigley Company, a subsidiary of Mars, Incorporated. Starburst was introduced by Mars in the United Kingdom in 1960, originally known as Opal Fruits. The name was changed to Starburst in 1998 to match the brand name used in the United States.

History

Starburst was first created in the United Kingdom in 1960. The original flavors included strawberry, lemon, orange, and lime. In 1967, the candy was introduced in the United States under the name Starburst. Over the years, the product line has expanded to include various flavors and product types, such as Starburst Gummies, Starburst Jellybeans, and Starburst Minis.

Flavors

Starburst is known for its wide variety of flavors. The original flavors are:

• Strawberry
• Lemon
• Orange
• Lime

Additional flavors have been introduced over the years, including:

• Cherry
• Watermelon
• Fruit Punch
• Tropical Punch
• Blue Raspberry

Product Variants

Starburst has expanded its product line to include several variants:

• Starburst Gummies
• Starburst Jellybeans
• Starburst Minis
• Starburst FaveREDs
• Starburst Tropical
• Starburst Sour

Manufacturing

Starburst candies are made from sugar, corn syrup, hydrogenated palm kernel oil, fruit juice, citric acid, pectin, apple juice, and artificial flavors. The manufacturing process involves mixing the ingredients, cooking them to the desired consistency, and then forming them into the iconic square shape.

Marketing

Starburst has been marketed with various slogans over the years, including "Unexplainably Juicy" and "The Juice is Loose." The brand has also been known for its creative and humorous advertising campaigns.

Related Pages

• Mars, Incorporated
• The Wrigley Company
• Candy
• Taffy (candy)
• List of confectionery brands