Oriflame
Oriflame[edit | edit source]
Oriflame is a multinational cosmetics company that was founded in 1967 in Sweden. The company is known for its wide range of beauty and personal care products, which are marketed through a direct sales model. Oriflame operates in over 60 countries and has a strong presence in Europe, Asia, and Latin America.
History[edit | edit source]
Oriflame was founded by brothers Jonas and Robert af Jochnick and their friend Bengt Hellsten. The company started with a vision to create high-quality beauty products inspired by Swedish nature. Over the years, Oriflame has grown significantly, expanding its product line and entering new markets.
Business Model[edit | edit source]
Oriflame uses a direct selling approach, allowing individuals to become independent consultants who sell products directly to consumers. This model provides opportunities for entrepreneurship and has helped Oriflame build a large network of sales representatives worldwide.
Products[edit | edit source]
Oriflame offers a diverse range of products, including skincare, makeup, fragrances, hair care, and wellness products. The company emphasizes the use of natural ingredients and sustainable practices in its product development.
Sustainability[edit | edit source]
Oriflame is committed to sustainability and has implemented various initiatives to reduce its environmental impact. The company focuses on responsible sourcing, reducing carbon emissions, and minimizing waste in its operations.
Corporate Social Responsibility[edit | edit source]
Oriflame is involved in several corporate social responsibility (CSR) initiatives, including supporting education and empowering women. The company collaborates with various organizations to promote social and environmental causes.
Related pages[edit | edit source]
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