Pietro Ferrero Jr.

Pietro Ferrero Jr. was an Italian businessman and the former CEO of the confectionery company Ferrero SpA. He was born on September 11, 1963, and passed away on April 18, 2011.

Early Life and Education

Pietro Ferrero Jr. was born in Turin, Italy, to Maria Franca Fissolo and Michele Ferrero. He was the grandson of Pietro Ferrero, the founder of Ferrero SpA. He completed his education at the University of Turin, where he studied marketing and economics.

Career

Pietro Ferrero Jr. joined the family business, Ferrero SpA, in 1985. He held various positions within the company before becoming the CEO in 1997. Under his leadership, Ferrero SpA expanded its global presence and introduced new products such as Ferrero Rocher, Kinder Chocolate, and Nutella.

Personal Life

Pietro Ferrero Jr. was married and had two children. He was known for his philanthropy and was a patron of the arts. He also had a passion for cycling and died while cycling in South Africa.

Legacy

Pietro Ferrero Jr.'s legacy continues through the Ferrero Group, which remains one of the world's leading confectionery companies. His vision and leadership have had a lasting impact on the company and the confectionery industry as a whole.

See Also

• Ferrero SpA
• Michele Ferrero
• Pietro Ferrero

References

• Bloomberg
• Reuters