Pizza Schmizza

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American pizza restaurant chain


Pizza Schmizza is a pizza restaurant chain based in the United States, known for its eclectic and humorous approach to pizza making and dining. The chain is primarily located in the Pacific Northwest, with a concentration of stores in Oregon.

History[edit | edit source]

Pizza Schmizza was founded in 1993 by André Jehan, who envisioned a pizza place that combined quality ingredients with a fun and irreverent atmosphere. The first location opened in Hillsboro, Oregon, and the brand quickly gained popularity for its unique pizza offerings and quirky marketing.

Concept and Menu[edit | edit source]

Pizza Schmizza logo

Pizza Schmizza is known for its wide variety of pizza toppings and creative combinations. The menu includes traditional favorites like pepperoni and margherita, as well as more unconventional options such as the "Schmizza Schpecial," which features a blend of meats, vegetables, and cheeses.

In addition to pizza, the menu offers calzones, salads, and pasta dishes. The chain is also known for its "by the slice" option, allowing customers to enjoy a quick meal without committing to a whole pizza.

Locations[edit | edit source]

The majority of Pizza Schmizza locations are found in Oregon, with several stores in the Portland metropolitan area. The chain has expanded to include locations in Washington and other nearby states, maintaining a focus on the Pacific Northwest region.

Marketing and Branding[edit | edit source]

Pizza Schmizza's marketing strategy is characterized by its humorous and irreverent tone. The brand often uses puns and playful language in its advertising, appealing to a younger, more laid-back audience. The restaurant interiors reflect this branding, with colorful decor and a casual atmosphere.

Community Involvement[edit | edit source]

Pizza Schmizza is actively involved in local communities, often participating in fundraising events and supporting local schools and charities. The chain emphasizes its commitment to being a positive presence in the neighborhoods it serves.

Delivery and Takeout[edit | edit source]

Pizza Schmizza delivery bicycle

Pizza Schmizza offers both delivery and takeout options, catering to customers who prefer to enjoy their meals at home. The chain has embraced modern technology, allowing customers to place orders online or through mobile apps.

Interior Design[edit | edit source]

Pizza Schmizza Tanasbourne location

The interior design of Pizza Schmizza locations is designed to be welcoming and fun. Bright colors, eclectic artwork, and comfortable seating create an inviting environment for diners. The open kitchen concept allows customers to watch their pizzas being made, adding to the overall dining experience.

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