Rei do Mate

Logo of Rei do Mate

Rei do Mate is a prominent Brazilian chain of fast-food restaurants, renowned for its focus on mate-based beverages and snacks. Established in 1978, the brand has grown significantly, becoming a staple in Brazilian food culture.

History

Rei do Mate was founded by Antonio Nasraui in 1978 in the city of São Paulo. The concept was inspired by the traditional South American drink, mate, which is made from the leaves of the yerba mate plant. The founder aimed to create a modern and accessible way for people to enjoy this traditional beverage.

The first store was a small kiosk, but the popularity of the mate drinks and accompanying snacks led to rapid expansion. By the 1990s, Rei do Mate had established itself as a leading brand in the Brazilian fast-food industry, with numerous outlets across the country.

Products

Rei do Mate offers a variety of products centered around mate. The menu includes hot and cold mate drinks, often flavored with ingredients such as lemon, mint, and ginger. In addition to beverages, the chain serves a range of snacks, including pão de queijo, empanadas, and sandwiches.

The brand is known for its innovative approach to traditional flavors, often introducing new combinations and seasonal specials to attract a diverse customer base.

Expansion

Over the years, Rei do Mate has expanded its presence beyond São Paulo, with locations in major cities throughout Brazil. The brand's success is attributed to its ability to adapt to local tastes while maintaining the core elements of its original concept.

In recent years, Rei do Mate has explored international markets, aiming to introduce the unique flavors of Brazilian mate to a global audience. This expansion strategy includes partnerships and franchising opportunities in various countries.

Corporate Social Responsibility

Rei do Mate is committed to sustainable practices and social responsibility. The company sources its yerba mate from environmentally conscious suppliers and supports initiatives that promote the well-being of local communities. Additionally, Rei do Mate engages in various charitable activities, focusing on education and health.

Related pages

• Mate (drink)
• Yerba mate
• Brazilian cuisine
• Fast food