Roy Rogers Restaurants

Roy Rogers Roast Beef sign, New Orleans, Louisiana LCCN2017709855 crop

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Roys Westminster MD

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Roy Rogers Restaurants is an American fast food chain that specializes in hamburgers, roast beef sandwiches, and fried chicken. Founded in 1968 by the Marriott Corporation in Falls Church, Virginia, the brand was named after the famous Western actor and singer Roy Rogers. Known for its "Fixin's Bar," where customers can customize their sandwiches with a variety of toppings, Roy Rogers Restaurants have carved a niche in the fast food industry by offering a unique dining experience.

History

The first Roy Rogers Restaurant opened in 1968, quickly gaining popularity for its quality fast food and Western-themed decor. In the 1980s, the chain expanded rapidly, but faced challenges in the 1990s due to market saturation and competition. In 1990, Hardee's, a subsidiary of Imasco, acquired the Roy Rogers chain, converting many locations to Hardee's restaurants. This move was met with mixed reactions, as it led to a decline in the brand's identity and popularity.

In the mid-1990s, Hardee's decided to sell the Roy Rogers brand, leading to its purchase by Plamondon Companies, which began a revitalization effort. Under the new ownership, Roy Rogers Restaurants focused on improving food quality, restaurant ambiance, and customer service, leading to a resurgence in popularity.

Menu

Roy Rogers Restaurants' menu features a variety of fast food items, including their signature roast beef sandwiches, hamburgers, and fried chicken. The chain is also known for its breakfast menu, offering a selection of breakfast sandwiches, pancakes, and other morning favorites. The Fixin's Bar remains a distinctive feature, allowing customers to personalize their meals with a wide range of condiments and toppings.

Locations

As of the last update, Roy Rogers Restaurants operates locations primarily in the Mid-Atlantic region of the United States, including Maryland, Virginia, New Jersey, and New York. The brand has focused on maintaining a strong presence in its core markets while exploring opportunities for expansion through franchising.

Corporate Social Responsibility

Roy Rogers Restaurants is committed to community involvement and sustainability. The chain participates in various charitable activities and strives to implement environmentally friendly practices in its operations, including waste reduction and recycling programs.

See Also

• Fast food in the United States
• List of hamburger restaurants
• List of fast food restaurant chains

External Links

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