Royal Stag

Royal Stag Logo

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Make It Large, Royal Stag

Royal Stag, also known as Seagram's Royal Stag, is a brand of Indian whisky launched in 1995. It is available in many countries across the world in various pack sizes. It is a blend of grain spirits and imported Scotch malts. Royal Stag has been one of the leading brands in the Indian whisky market and is well-known for its unique taste and quality.

History

Royal Stag was introduced by Seagram's in India in 1995. The brand was part of the portfolio when Pernod Ricard acquired Seagram's global business in 2001. Since its launch, Royal Stag has become synonymous with innovation, quality, and success, appealing to the young and aspirational consumers who seek a better lifestyle.

Product Range

Royal Stag offers a range of products to cater to various consumer preferences. The main product is the Royal Stag Deluxe Whisky, which is known for its smooth taste. Over the years, the brand has expanded its portfolio to include Royal Stag Barrel Select, which offers a more refined and rich experience.

Marketing and Sponsorship

Royal Stag has been active in marketing and sponsorships, associating itself with music, sports, and entertainment to build a strong connection with its target audience. It has sponsored major cricket tournaments and music festivals, which has helped the brand in enhancing its visibility and appeal among the youth.

Controversies

Like many alcohol brands, Royal Stag has faced its share of controversies, primarily related to advertising standards. In India, where direct advertising of alcoholic beverages is prohibited, Royal Stag has creatively used surrogate advertising, promoting music CDs and water with the brand name to stay in the public eye.

Sales and Distribution

Royal Stag has a strong sales and distribution network in India and abroad. It leverages Pernod Ricard's global network to reach consumers in various international markets. The brand has consistently been among the top-selling whisky brands in India, with a significant market share.

Awards and Recognition

Over the years, Royal Stag has received numerous awards and recognitions for its quality and marketing excellence. These accolades reflect the brand's commitment to maintaining high standards and innovating in both product offerings and marketing strategies.

Conclusion

Royal Stag has established itself as a leading whisky brand in India and beyond, known for its quality, innovation, and aspirational value. It continues to grow by expanding its product range and engaging with consumers through various platforms.

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