Rustlers (convenience food)

Rustlers Burger (10755769965)

Rustlers is a brand of convenience food products, primarily known for its range of microwaveable burgers, sandwiches, and other snack foods. The brand is owned by Kepak, an Irish food company.

History

Rustlers was launched in 1999 by Kepak, which is headquartered in Dublin, Ireland. The brand quickly gained popularity in the United Kingdom and Ireland due to its convenience and affordability. Rustlers products are designed to be quick and easy to prepare, typically requiring only a few minutes in the microwave.

Product Range

Rustlers offers a variety of products, including:

• Burgers: The range includes classic beef burgers, cheeseburgers, and chicken burgers.
• Sandwiches: Options include BBQ rib sandwiches and pulled pork sandwiches.
• Wraps: The brand also offers a selection of wraps, such as chicken and bacon wraps.
• Hot dogs: Rustlers provides microwaveable hot dogs as part of their product line.

Preparation

Rustlers products are designed for quick and easy preparation. Most items can be heated in a microwave oven in under two minutes. The packaging typically includes instructions for both microwave and oven heating, although the microwave method is the most commonly used.

Market and Distribution

Rustlers products are widely available in supermarkets, convenience stores, and petrol stations across the United Kingdom and Ireland. The brand has also expanded into other markets, including parts of Europe.

Advertising and Promotion

Rustlers has employed various advertising strategies to promote its products, including television commercials, online campaigns, and social media marketing. The brand often targets younger consumers, such as students and young professionals, who are looking for quick and convenient meal options.

Criticism and Controversy

Like many convenience food products, Rustlers has faced criticism regarding the nutritional content of its products. Concerns have been raised about the high levels of salt, fat, and preservatives in some of their offerings. The brand has responded by introducing healthier options and providing clearer nutritional information on their packaging.

See Also

• Convenience food
• Microwaveable food
• Kepak
• Fast food