Sugus

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Sugus is a brand of chewy candy that has been popular among children and adults alike since its introduction. Originating in Switzerland in the 1930s, Sugus candies have become known for their rich, fruity flavors and distinctive square shape. Over the years, the brand has expanded its product line to include a variety of flavors, catering to diverse tastes around the globe.

History

The Sugus brand was launched by the Swiss company Suchard in 1931. Initially, Sugus candies were produced in a limited range of flavors, such as lemon and orange, but the brand quickly gained popularity due to its unique texture and taste. The candies were notable for their use of real fruit juice, a rarity at the time, which contributed to their authentic flavors. In the decades that followed, Sugus expanded its flavor offerings and began to establish a presence in international markets.

Product Range

Sugus candies are known for their chewy texture and are available in a wide range of flavors. Traditional flavors include lemon, orange, strawberry, and apple, while more recent additions to the product line have introduced exotic tastes such as pineapple, blackcurrant, and watermelon. The candies are individually wrapped in brightly colored wrappers, making them a popular choice for sharing and gifting.

Manufacturing Process

The manufacturing process of Sugus candies involves several key steps. First, the ingredients, including sugar, glucose syrup, and fruit juice concentrate, are mixed together. The mixture is then heated and cooled to form a candy mass, which is subsequently rolled and cut into the brand's signature square shapes. Finally, the candies are wrapped in their distinctive wrappers, which are designed to preserve freshness and flavor.

Cultural Impact

Sugus candies have made a significant cultural impact in many countries, becoming a nostalgic childhood treat for generations. The brand has been involved in various marketing campaigns over the years, often emphasizing the use of real fruit juice and the joy of sharing. Sugus has also been featured in popular culture, including television shows and movies, further cementing its status as a beloved candy brand.

See Also

• Candy
• Chewy candy
• Switzerland
• Suchard