Ukactive

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Ukactive logo-web

Ukactive is a non-profit organization based in the United Kingdom that aims to improve the health of the nation by promoting physical activity. It works with a wide range of partners, including government agencies, healthcare providers, and fitness industry stakeholders, to create opportunities for people to be more active.

History

Ukactive was established in 1991 as the Fitness Industry Association (FIA). In 2012, it rebranded to Ukactive to reflect its broader mission of promoting physical activity across all sectors of society, not just within the fitness industry.

Mission and Objectives

The primary mission of Ukactive is to get more people, more active, more often. Its objectives include:

• Advocating for policies that support physical activity.
• Providing research and evidence to inform policy and practice.
• Supporting the development of a skilled workforce in the physical activity sector.
• Promoting the benefits of physical activity to the public.

Key Activities

Ukactive engages in a variety of activities to achieve its mission, including:

• **Policy Advocacy**: Working with government and other stakeholders to influence policies that promote physical activity.
• **Research**: Conducting and commissioning research to provide evidence on the benefits of physical activity and the best ways to promote it.
• **Events and Campaigns**: Organizing events such as the National Fitness Day and campaigns like This Girl Can to raise awareness and encourage participation in physical activity.
• **Workforce Development**: Offering training and professional development opportunities for those working in the physical activity sector.

Partnerships

Ukactive collaborates with a wide range of partners, including:

• Public Health England
• NHS
• Sport England
• Local authorities
• Private sector companies

Impact

Ukactive has been instrumental in raising awareness about the importance of physical activity and influencing policy changes to support a more active nation. Its campaigns and initiatives have reached millions of people, encouraging them to incorporate more physical activity into their daily lives.

See Also

• Physical activity
• Public health
• Fitness industry
• Health promotion
• Sport England
• NHS