Upper 10

• Upper 10 is a caffeine-free lemon-lime flavored soft drink marketed by the RC Cola company. It was created in 1933 by the Nehi Corporation, which later became known as Royal Crown Company, Inc..

History

Upper 10 was introduced in 1933 as a competitor to other lemon-lime sodas such as 7 Up and Sprite. The drink was initially popular and was marketed as a refreshing, caffeine-free alternative to other sodas. Over the years, Upper 10 has seen various changes in ownership and marketing strategies but has remained a niche product in the soft drink market.

Ingredients

The primary ingredients in Upper 10 include:

• Carbonated water
• High fructose corn syrup
• Citric acid
• Natural flavors
• Sodium benzoate (preservative)

Marketing and Distribution

Upper 10 is primarily distributed in the United States and is available in select markets. It is often found in grocery stores, convenience stores, and vending machines. The drink is marketed as a refreshing, caffeine-free alternative to other lemon-lime sodas.

Competitors

Upper 10's main competitors in the lemon-lime soda market include:

• 7 Up
• Sprite
• Sierra Mist

See also

• RC Cola
• Nehi Corporation
• Soft drink
• Lemon-lime soda