Velveeta

Velveeta is a brand of processed cheese product that tastes like an American cheese, with a softer and smoother texture than cheese. As a result, when melted, Velveeta maintains a fully integrated and evenly clump-free liquid texture.

History

Velveeta was invented in Monroe, New York by Emil Frey of the Monroe Cheese Company in 1918. The Velveeta Cheese Company was incorporated as a separate company in 1923. The product was advertised as a nutritious health food. In 1927, it was sold to Kraft Foods Inc., which continues to produce the product today.

Composition

Velveeta is made with milk, water, whey, milk protein concentrate, milk fat, whey protein concentrate, and salt. It also contains less than 2% of sodium phosphate, potassium phosphate, lactic acid, sorbic acid as a preservative, sodium alginate, apocarotenal (color), annatto (color), enzymes, and cheese culture.

Uses

Velveeta is used as an ingredient in numerous dishes, including macaroni and cheese, grilled cheese sandwiches, and cheeseburgers. It is also used as a dip for chips and a topping for various foods, such as broccoli and cauliflower.

See also

• Processed cheese
• Kraft Foods Inc.
• Emil Frey

Velveeta Resources
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