Velveeta Shells & Cheese

A brand of packaged macaroni and cheese product

A box of Velveeta Shells & Cheese

Velveeta Shells & Cheese is a brand of packaged macaroni and cheese product that is manufactured by Kraft Heinz. It is notable for its use of Velveeta cheese sauce, which is a processed cheese product, rather than the powdered cheese mix that is commonly found in other boxed macaroni and cheese products.

History

Velveeta Shells & Cheese was introduced in the late 1980s as a premium version of the traditional boxed macaroni and cheese. The product was marketed as a more "grown-up" version of macaroni and cheese, with a creamier texture and richer flavor due to the use of Velveeta cheese sauce.

Product Description

Velveeta Shells & Cheese consists of shell-shaped pasta and a packet of cheese sauce. The cheese sauce is made from Velveeta, a processed cheese product that is known for its smooth texture and ability to melt easily. The product is prepared by cooking the pasta and then mixing it with the cheese sauce.

Varieties

Over the years, several varieties of Velveeta Shells & Cheese have been introduced, including versions with bacon, broccoli, and other flavorings. These variations aim to provide consumers with more options and cater to different taste preferences.

Marketing

The marketing of Velveeta Shells & Cheese has often focused on its creamy texture and ease of preparation. Advertisements have highlighted the product's ability to deliver a "liquid gold" cheese experience, emphasizing the smooth and rich cheese sauce that distinguishes it from other macaroni and cheese products.

Nutritional Information

Velveeta Shells & Cheese is a high-calorie food product, with a significant amount of fat and sodium. It is often considered a comfort food and is typically consumed as a side dish or a main meal.

Related pages

• Velveeta
• Kraft Heinz
• Macaroni and cheese

References

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  Velveeta Shells & Cheese