Vicks

American brand of over-the-counter medications

The Vicks logo

Vicks is an American brand of over-the-counter medications owned by the American company Procter & Gamble. The brand is known for its products that relieve symptoms of the common cold, such as cough, nasal congestion, and sore throat.

History

Vicks was founded in the early 20th century by Lunsford Richardson, a pharmacist in Greensboro, North Carolina. Richardson developed a line of products that included the now-famous Vicks VapoRub, a topical ointment intended to relieve symptoms of the common cold. The brand quickly gained popularity due to its effectiveness and the innovative marketing strategies employed by Richardson.

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Greensboro, North Carolina, where Vicks was founded

Products

Vicks offers a wide range of products designed to alleviate symptoms associated with the common cold and flu. These include:

• Vicks VapoRub: A mentholated topical ointment used for temporary relief of cough and muscle aches.
• Vicks NyQuil: A nighttime cold and flu relief medication that helps with sleep.
• Vicks DayQuil: A daytime cold and flu relief medication that does not cause drowsiness.
• Vicks Sinex: A nasal spray that provides relief from nasal congestion.
• Vicks Cough Drops: Lozenges that soothe sore throats and suppress coughs.

Manufacturing and Distribution

Vicks products are manufactured in various locations around the world and are distributed globally. The brand is particularly popular in the United States, Canada, and India.

Marketing and Branding

Vicks has employed various marketing strategies over the years, including television commercials, print advertisements, and digital marketing campaigns. The brand is recognized for its distinctive blue and green packaging and the iconic "Vicks" logo.

Related pages

• Procter & Gamble
• Cold and flu
• Over-the-counter drug