Georgie Pie

Georgie Pie

Georgie Pie was a fast food chain in New Zealand that was popular during the 1980s and 1990s. It was known for its signature meat pies, which were a staple of the New Zealand fast food scene.

History

Georgie Pie was first established in 1977 by the New Zealand-based company, Progressive Enterprises. The chain quickly gained popularity and expanded throughout the country, with over 100 locations at its peak.

The menu at Georgie Pie featured a variety of savory pies, including classic flavors like mince and cheese, steak and mushroom, and chicken and vegetable. The pies were made with high-quality ingredients and were known for their delicious fillings and flaky pastry.

Decline and Closure

Despite its initial success, Georgie Pie faced challenges in the late 1990s. The chain struggled to compete with other fast food giants, such as McDonald's and KFC, which had a stronger presence in the market. Additionally, changing consumer preferences and a shift towards healthier eating habits also impacted Georgie Pie's popularity.

In 1996, Progressive Enterprises made the decision to close down the Georgie Pie chain. This decision was met with disappointment from loyal customers who had grown fond of the brand and its iconic pies.

Legacy

Although Georgie Pie is no longer in operation, it still holds a special place in the hearts of many New Zealanders. The brand's popularity and nostalgic appeal have led to various efforts to revive the chain over the years.

In 2013, McDonald's New Zealand introduced a limited-time promotion where they brought back some of Georgie Pie's most popular pie flavors. This move was met with excitement from fans of the original chain, who were eager to taste the iconic pies once again.