Gillette
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Gillette is a brand of men's and women's safety razors and other personal care products including shaving supplies, owned by the multinational corporation Procter & Gamble (P&G). The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer.
History[edit | edit source]
The company was founded by King Camp Gillette in 1901 as the American Safety Razor Company. The first product was a safety razor with disposable blades, which was a revolutionary innovation at the time. The company was renamed the Gillette Safety Razor Company in 1902 and later became simply the Gillette Company.
In 2005, Gillette was acquired by Procter & Gamble for $57 billion. This acquisition made P&G the world's largest consumer goods company.
Products[edit | edit source]
Gillette's product line includes a variety of razors and personal care products. Some of the most notable products include:
- Gillette Mach3
- Gillette Fusion
- Gillette Venus (for women)
- Gillette Sensor
Marketing[edit | edit source]
Gillette is known for its extensive marketing campaigns, often featuring high-profile athletes and celebrities. The brand's slogan, "The Best a Man Can Get," has been widely recognized since its introduction in 1989.
Innovations[edit | edit source]
Gillette has been at the forefront of razor technology, introducing several innovations over the years:
- The first safety razor with disposable blades
- The first twin-blade razor (Trac II)
- The first razor with a pivoting head (Atra)
- The first razor with a lubricating strip (Sensor)
Corporate Structure[edit | edit source]
Gillette operates as a subsidiary of Procter & Gamble, which is headquartered in Cincinnati, Ohio. The brand continues to be a significant part of P&G's portfolio, contributing to its status as a leading global consumer goods company.
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Categories[edit | edit source]
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Contributors: Prab R. Tumpati, MD
