Heart Attack Grill

Heart Attack Grill, Las Vegas - Logo

Heart Attack Grill is an American restaurant located in Las Vegas, Nevada. The establishment is known for its deliberately unhealthy menu, which includes high-calorie items such as hamburgers, French fries, and milkshakes. The restaurant's theme and marketing are centered around the concept of medical and hospital imagery, with waitstaff dressed as nurses and customers referred to as "patients."

History

The Heart Attack Grill was founded in 2005 by Jon Basso, who previously worked as a nutritionist. The restaurant originally opened in Tempe, Arizona, but later relocated to Las Vegas. The concept was inspired by Basso's desire to create a place that openly embraced unhealthy eating habits, in stark contrast to the growing trend of health-conscious dining.

Menu

The menu at Heart Attack Grill is infamous for its high-calorie offerings. Some of the most notable items include:

• Quadruple Bypass Burger: A burger with four half-pound beef patties, eight slices of American cheese, twenty slices of bacon, and other toppings.
• Flatliner Fries: French fries cooked in pure lard.
• Butterfat Milkshakes: Milkshakes made with butterfat cream, known for their rich and creamy texture.

The restaurant also offers free meals to customers who weigh over 350 pounds, a policy that has garnered significant media attention.

Controversies

Heart Attack Grill has faced criticism and controversy due to its promotion of unhealthy eating habits. Several incidents have occurred where customers experienced medical emergencies while dining at the restaurant. These events have sparked debates about the ethics of marketing such a concept.

Marketing and Theme

The restaurant's marketing heavily relies on shock value and humor. The waitstaff, dressed as nurses, take "prescriptions" from customers, who are referred to as "patients." The interior decor includes hospital beds, wheelchairs, and other medical paraphernalia. The restaurant's slogan, "Taste Worth Dying For," further emphasizes its tongue-in-cheek approach to unhealthy eating.

Related Pages

• Las Vegas, Nevada
• Fast food
• Obesity
• Nutrition