Kellogg's characters

Kellogg's Characters are a group of fictional characters used by the Kellogg Company for the marketing and advertising of their products. These characters have become iconic in popular culture, each representing different Kellogg's products and embodying unique personalities and stories that appeal to both children and adults. This article provides an overview of some of the most notable Kellogg's Characters.

Tony the Tiger

Tony the Tiger is perhaps the most famous of the Kellogg's Characters, serving as the mascot for Frosted Flakes cereal. Known for his muscular build and sporting a red bandana, Tony is recognized by his catchphrase, "They're Gr-r-reat!" Tony the Tiger has been promoting Frosted Flakes since the 1950s and has undergone various redesigns to stay contemporary.

Toucan Sam

Toucan Sam is the colorful bird mascot for Froot Loops cereal. With his rainbow-colored beak, Toucan Sam has the ability to smell out Froot Loops and leads children on adventures to find them. His catchphrase, "Follow your nose! It always knows!" has been a staple in advertising the cereal since his debut.

Snap, Crackle, and Pop

Snap, Crackle, and Pop are the three elf-like characters representing Rice Krispies cereal. Each character's name represents the sound Rice Krispies make when milk is added to them. Snap is usually portrayed as wearing a chef's hat, Crackle often wears a red or striped stocking cap, and Pop typically sports a band hat. They have been the face of Rice Krispies since the early 1930s.

Cornelius "Corny" Rooster

Cornelius "Corny" Rooster is the mascot for Corn Flakes. Cornelius is depicted as a green rooster who takes pride in waking people up in the morning with the crowing "Cock-a-doodle-doo!" His character emphasizes the breakfast cereal as an essential start to the day.

Ernie Keebler

While not directly associated with a cereal, Ernie Keebler is a notable character from the Kellogg's family, representing the Keebler Company, a subsidiary known for its cookies and crackers. Ernie is an elf who lives in a tree known as the Hollow Tree Factory, where he and his fellow elves make cookies.

Dig'em Frog

Dig'em Frog is the mascot for Honey Smacks cereal. This cool, sunglasses-wearing frog is known for his love of Honey Smacks, often using the catchphrase "Dig'em!" to express his enthusiasm for the sweet, puffed wheat cereal.

Conclusion

Kellogg's Characters have played a significant role in the branding and marketing strategies of the Kellogg Company. These characters not only help in advertising Kellogg's products but also contribute to the cultural landscape, becoming recognizable figures to generations of consumers. Their enduring appeal demonstrates the power of mascots in creating lasting connections with audiences.