Legacy Tobacco Documents Library Multimedia Collection

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The Legacy Tobacco Documents Library Multimedia Collection is a comprehensive digital archive that provides access to a vast array of multimedia materials related to the tobacco industry. This collection is part of the larger Legacy Tobacco Documents Library (LTDL), which is housed at the University of California, San Francisco (UCSF). The multimedia collection includes a variety of formats such as videos, audio recordings, and images that document the activities, marketing strategies, and public relations efforts of the tobacco industry.

History

The Legacy Tobacco Documents Library was established in 2002 as a result of the Master Settlement Agreement (MSA) between the major tobacco companies and 46 U.S. states. The MSA required the tobacco companies to make public millions of internal documents that revealed the industry's knowledge of the health risks associated with smoking and their efforts to influence public policy and opinion. The multimedia collection was created to provide a more comprehensive understanding of the industry's practices by including non-textual materials.

Contents

The multimedia collection includes:

• **Videos**: These include internal corporate videos, advertisements, and public relations materials. They provide insight into the marketing strategies and public image management of tobacco companies.
• **Audio Recordings**: These consist of radio advertisements, interviews, and internal communications. They offer a unique perspective on the industry's efforts to promote their products and manage their public image.
• **Images**: This category includes photographs, marketing materials, and internal documents. They visually document the history and activities of the tobacco industry.

Access and Use

The Legacy Tobacco Documents Library Multimedia Collection is freely accessible to the public through the UCSF website. Researchers, policymakers, and the general public can use the collection to study the history and impact of the tobacco industry. The materials are often used in public health research, legal cases, and educational programs.

Significance

The multimedia collection is an invaluable resource for understanding the tactics and strategies employed by the tobacco industry. It provides a more complete picture of the industry's efforts to influence public perception and policy. The collection has been instrumental in supporting public health initiatives and legal actions aimed at reducing the harm caused by tobacco products.

See Also

• Tobacco Master Settlement Agreement
• Tobacco industry
• Public health
• University of California, San Francisco
• Legacy Tobacco Documents Library