Lift (drink)

Lift (drink)

Lift 2020 logo

Lift is a brand of carbonated soft drinks produced by The Coca-Cola Company. It is primarily known for its fruit-flavored varieties, with a focus on citrus flavors. The brand has been marketed in various countries, with different formulations and flavors tailored to regional tastes.

History

Lift was introduced in the 1970s as a refreshing alternative to other soft drinks, with an emphasis on natural fruit flavors. Initially launched in Australia, the brand quickly gained popularity due to its unique taste and branding. Over the years, Lift expanded its market to include countries such as New Zealand, Germany, and Brazil.

In the early 2000s, Lift underwent a rebranding effort to modernize its image and appeal to a younger demographic. This included changes to its packaging and marketing strategies, as well as the introduction of new flavors.

Flavors

Lift is best known for its lemon and lime flavors, which have been staples of the brand since its inception. Over time, the product line has expanded to include a variety of other fruit flavors, such as orange, apple, and grapefruit.

In some regions, Lift has also experimented with limited edition flavors and seasonal offerings, which have included exotic fruits and unique blends to cater to local preferences.

Marketing and Branding

Lift soft drink bottle

Lift's marketing campaigns have often focused on the natural and refreshing qualities of the drink. The brand has used slogans such as "The Refreshing Taste of Real Fruit" to emphasize its use of fruit juices and natural ingredients.

The packaging of Lift has evolved over the years, with the current design featuring bright colors and bold graphics to attract attention on store shelves. The logo has also been updated to reflect a more contemporary look, as seen in the 2020 redesign.

Availability

Lift is available in various sizes, including cans and bottles, to suit different consumer preferences. It is sold in supermarkets, convenience stores, and vending machines, making it easily accessible to consumers.

In some countries, Lift is also available in fountain drink form, allowing it to be served in restaurants and fast-food outlets.

Related Products

Lift is part of a larger portfolio of fruit-flavored beverages offered by The Coca-Cola Company. Other related products include Fanta, Sprite, and Minute Maid, each offering a different take on fruit-flavored refreshment.

Related pages

• The Coca-Cola Company
• Carbonated soft drink
• Fanta
• Sprite (drink)

Lift soft drink can

See also

• List of Coca-Cola brands
• Soft drink
• Fruit juice

Lift on sale at New World supermarket