Little Caesars

Little Caesars is an international fast food chain that specializes in pizza. The company was founded in 1959 by Mike Ilitch and Marian Ilitch in Garden City, Michigan. It is currently the third-largest pizza chain in the United States, behind Pizza Hut and Domino's Pizza.

History

Little Caesars was founded on May 8, 1959, by Mike Ilitch and Marian Ilitch. The first location was in a strip mall in Garden City, Michigan, a suburb of Detroit, and named "Little Caesars Pizza Treat". The original store closed in October 2018.

Products

Little Caesars' menu is composed primarily of pizzas, but the chain also offers chicken wings, breadsticks, and other related fast-food products. The chain is known for its catchphrase, "Pizza! Pizza!" which was introduced in 1979. The phrase refers to two pizzas being offered for the price of one pizza from competitors.

International Expansion

Little Caesars began its international expansion in 1969, opening its first store in Canada. As of 2020, the company operates in over 24 countries and territories worldwide, including the United States, Canada, Australia, Latin America, and the Caribbean.

Marketing

Little Caesars is known for its advertising catchphrase, "Pizza! Pizza!", which was introduced in 1979. The phrase refers to two pizzas being offered for the price of one pizza from competitors. The company has used several versions of the two-for-one concept over the years.

See Also

• List of pizza chains
• Fast food in the United States