Mecca Cola
Mecca-Cola is a cola-flavored carbonated beverage that originated in France in 2002. It was created by Tawfik Mathlouthi as a means of offering a Halal-compliant alternative to mainstream cola beverages and to support economic independence from American brands.
History[edit | edit source]
Tawfik Mathlouthi, a French-Tunisian businessman, launched Mecca-Cola in November 2002. The launch was a response to the call for boycott of American products by French citizens, particularly in the Muslim community, due to the United States' foreign policies in the Middle East. The name "Mecca-Cola" was chosen to evoke the Islamic holy city of Mecca, thereby appealing to the religious sentiments of its target market.
Product Description[edit | edit source]
Mecca-Cola is a sweet, carbonated drink that is similar in taste to other cola beverages. However, it is marketed as a Halal product, meaning it is permissible under Islamic law. The product's packaging is predominantly red and white, with the logo featuring stylized Arabic script.
Marketing and Distribution[edit | edit source]
Mecca-Cola's marketing strategy is based on its appeal to Muslim consumers and those who wish to support alternatives to American products. The company's slogan is "Don't drink stupid, drink committed." A significant portion of the company's profits are donated to Palestinian causes, which has helped to boost its popularity in the Middle East and among Muslim communities worldwide.
Mecca-Cola is distributed in various countries around the world, including parts of Europe, Africa, and the Middle East. It has faced competition from other Islamic-compliant beverages such as Qibla Cola and Zamzam Cola.
Criticism and Controversy[edit | edit source]
Despite its popularity, Mecca-Cola has faced criticism and controversy. Some critics argue that the brand exploits religious sentiments for commercial gain. Others have raised concerns about the company's transparency in its charitable donations.
See Also[edit | edit source]
- List of brand name soft drinks products
- List of soft drink flavors
- List of soft drink producers
- List of soft drinks by country
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