ParticipACTION

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ParticipACTION Logo

ParticipACTION is a national non-profit organization in Canada that promotes healthy living and physical fitness. Established in 1971, ParticipACTION has been a key player in encouraging Canadians to lead more active lifestyles through various campaigns, programs, and partnerships.

History

ParticipACTION was founded in 1971 by the Canadian government in response to growing concerns about the physical fitness levels of Canadians. The organization was initially funded by the federal government and aimed to raise awareness about the importance of physical activity.

Campaigns and Programs

ParticipACTION is known for its innovative and impactful campaigns that have reached millions of Canadians. Some of the notable campaigns include:

• Body Break - A series of short television segments featuring Hal Johnson and Joanne McLeod, which provided tips on fitness and healthy living.
• Bring Back Play - A campaign aimed at encouraging children to engage in unstructured play.
• Sneak It In Week - A campaign encouraging Canadians to find small opportunities to be active throughout their day.

Research and Reports

ParticipACTION conducts extensive research on physical activity and publishes reports to inform and guide public health policies. One of their significant publications is the ParticipACTION Report Card on Physical Activity for Children and Youth, which assesses the physical activity levels of Canadian children and provides recommendations for improvement.

Partnerships

ParticipACTION collaborates with various organizations, including schools, community groups, and corporate partners, to promote physical activity. These partnerships help to extend the reach and impact of their campaigns and programs.

Impact

Over the years, ParticipACTION has played a crucial role in improving the physical activity levels of Canadians. Their efforts have contributed to increased awareness about the benefits of physical activity and have inspired many to adopt healthier lifestyles.

See Also

• Physical fitness
• Healthy living
• Public health
• Canadian health organizations