Passatempo

Passatempo is a popular Brazilian biscuit brand, known for its distinctive packaging and the puzzles printed on the inside of the wrappers. The brand is owned by Nestlé, a Swiss multinational food and drink processing conglomerate corporation.

History

The Passatempo brand was launched in Brazil in 1950 by the Brazilian company Adria. The brand was later acquired by Nestlé in 2002. The name "Passatempo" translates to "pastime" in English, a nod to the brand's unique selling point: puzzles printed on the inside of the wrappers to entertain consumers as they enjoy the biscuits.

Products

Passatempo offers a range of biscuits, including cream-filled biscuits and mini biscuits. The most popular product is the Passatempo Leite, a milk-flavored biscuit filled with milk-flavored cream. Other flavors include chocolate and strawberry.

Marketing and Packaging

Passatempo is known for its distinctive packaging, which features a red and white color scheme and the brand's mascot, a monkey named Passatempo Monkey. The inside of the wrappers feature puzzles, riddles, and trivia questions, providing a form of entertainment or "passatempo" for consumers.

Cultural Impact

Passatempo biscuits have become a staple in Brazilian households and are often associated with childhood memories. The brand's unique combination of tasty biscuits and entertaining puzzles has made it a favorite among both children and adults.

See Also

• List of Brazilian snacks
• Nestlé
• Adria