Product 19

Product 19

Product 19 logo

Product 19 was a breakfast cereal made by Kellogg's, introduced in 1967. It was a multigrain cereal that included corn, oats, wheat, and rice. Product 19 was marketed as a health-conscious cereal, rich in vitamins and minerals.

History

Product 19 was developed during a time when consumers were becoming more health-conscious and interested in the nutritional content of their food. Kellogg's positioned Product 19 as a cereal that could provide essential nutrients, appealing to those looking for a nutritious start to their day.

Ingredients

The cereal was composed of toasted flakes made from a blend of corn, oats, wheat, and rice. It was fortified with a variety of vitamins and minerals, including vitamin A, vitamin C, vitamin D, and iron.

Marketing

Product 19 was marketed with the slogan "Instant Nutrition" and was often advertised as a convenient way to get a significant portion of the daily recommended intake of essential vitamins and minerals. The cereal was particularly popular among health-conscious consumers in the 1970s and 1980s.

Discontinuation

Despite its initial popularity, Product 19's sales began to decline in the 1990s as consumer preferences shifted towards cereals with more natural ingredients and less processing. Kellogg's eventually discontinued Product 19 in 2016.

Related pages

• Kellogg's
• Breakfast cereal
• Vitamin fortification