Tasty Baking Company

Tasty Baking Company is a bakery company established in the United States. It is renowned for its production of snack foods, most notably, the Tastykake.

History

Tasty Baking Company was founded by Philip J. Baur and Herbert T. Morris in 1914 in Philadelphia, Pennsylvania. The company's initial products were baked in a small bakery and delivered to customers in horse-drawn wagons. The company's signature product, the Tastykake, was introduced in 1914 and quickly became a popular snack in the Philadelphia area.

Products

The company's product line includes a variety of baked goods, such as pies, cakes, cookies, and donuts. The most famous of these is the Tastykake, a line of snack cakes. Other popular products include the Krimpets, Kandy Kakes, and Pecan Swirls.

Acquisition

In 2011, the Tasty Baking Company was acquired by Flowers Foods, a leading producer of packaged bakery foods in the United States. The acquisition allowed the Tasty Baking Company to expand its distribution and reach a larger customer base.

Impact

The Tasty Baking Company has had a significant impact on the snack food industry in the United States. Its innovative approach to baking and distribution has set a standard for other companies in the industry. The company's products, particularly the Tastykake, have become a part of the cultural fabric of the Philadelphia area.

See also

• List of food companies
• Snack cake
• Flowers Foods