V (drink)

V (Drink)

V is a popular energy drink that originated in New Zealand, produced by Frucor, a company owned by Suntory. It was launched in Methven, New Zealand in August 1997 and in Australia in 1999. The product's key ingredient is guarana, an Amazonian plant that has a high concentration of caffeine.

Ingredients

The main ingredients of V are carbonated water, sugar, guarana extract, caffeine, B vitamins, and taurine. Guarana is a climbing plant native to the Amazon basin and especially common in Brazil. The caffeine content in V comes from the guarana and is equivalent to a standard cup of instant coffee.

Varieties

There are several varieties of V available, including V Sugar Free, V Zero, and V Double Hit. Each variety has a different taste and caffeine content.

Marketing and Advertising

V has been marketed heavily since its inception, with a strong emphasis on appealing to young adults and students. The brand uses a variety of marketing strategies, including sponsorship of music festivals and extreme sports events.

Health Concerns

Like all energy drinks, V has been subject to scrutiny and concern over its high caffeine content. Some health professionals have expressed concern that the high caffeine content can lead to caffeine addiction and other health problems.

See Also

• Energy Drink
• Guarana
• Caffeine
• Frucor
• Suntory

References

• V Energy NZ. (n.d.). Retrieved from https://www.v.co.nz/
• Frucor Suntory. (n.d.). Retrieved from https://www.frucorsuntory.com/
• Guarana. (n.d.). In Wikipedia. Retrieved from https://en.wikipedia.org/wiki/Guarana
• Energy drink. (n.d.). In Wikipedia. Retrieved from https://en.wikipedia.org/wiki/Energy_drink

External Links

• Official Website
• Frucor Suntory Website