Wella

Wella is a German hair care company that specializes in the manufacturing and distribution of hair care, styling, and color products. The company was founded in 1880 by Franz Ströher, a German hairdresser. Wella is known for its innovative products and has a significant presence in the professional hair care industry.

History

Wella was established in 1880 in Saxony, Germany, by Franz Ströher. Initially, the company focused on the production of tulle for wigs. In 1890, Ströher developed a new type of wig that allowed the scalp to breathe, which became very popular. The company expanded its product line to include hair care products and eventually shifted its focus to professional hair color and styling products.

In the 1920s, Wella introduced the first portable permanent wave machine, which revolutionized the hairdressing industry. The company continued to innovate and expand its product range throughout the 20th century.

Products

Wella offers a wide range of hair care products, including:

• Shampoo
• Conditioner
• Hair color
• Hair styling products
• Hair treatments

The company's products are used by professional hairdressers and are also available for consumer use.

Innovations

Wella has been at the forefront of hair care innovation. Some of its notable contributions include:

• The first portable permanent wave machine in the 1920s
• The introduction of Koleston Perfect, the first cream colorant, in 1950
• The development of the WellaPlex bonding system for hair strengthening

Acquisition

In 2003, Wella was acquired by Procter & Gamble (P&G), a major American multinational consumer goods corporation. In 2015, P&G sold Wella to Coty Inc., a global beauty company.

Headquarters

Wella's headquarters are located in Geneva, Switzerland. The company operates in over 150 countries and has a strong presence in the professional hair care market.

See also

• Procter & Gamble
• Coty Inc.
• Hair care
• Hair coloring
• Hairdressing