Airwaves (gum)

Chewing gum brand

Overview

A pack of Wrigley's Airwaves gum

Airwaves is a brand of chewing gum produced by the Wrigley Company, a subsidiary of Mars, Incorporated. Known for its strong flavor and breath-freshening properties, Airwaves gum is popular in many countries around the world.

History

Airwaves was introduced in the late 1990s as part of Wrigley's expansion into the functional gum market. The brand quickly gained popularity due to its unique combination of intense flavors and the inclusion of active ingredients like menthol and eucalyptus, which are known for their ability to clear nasal passages and provide a cooling sensation.

Flavors

Airwaves gum is available in a variety of flavors, each designed to offer a distinct sensory experience. Some of the most popular flavors include:

• Menthol & Eucalyptus: The original and most iconic flavor, known for its strong, refreshing taste.
• Cherry Menthol: A blend of sweet cherry and cooling menthol.
• Blackcurrant: A fruity option with a hint of menthol.
• Citrus: A zesty flavor with a refreshing twist.

Ingredients

The primary ingredients in Airwaves gum include:

• Gum base
• Sweeteners such as sorbitol, xylitol, and aspartame
• Flavorings
• Menthol and eucalyptus oil

These ingredients are carefully selected to provide a long-lasting flavor and a pleasant chewing experience.

Marketing

Airwaves has been marketed as a gum that not only freshens breath but also provides a "breath of fresh air" due to its menthol and eucalyptus content. The brand's advertising campaigns often emphasize the gum's ability to invigorate and refresh the senses.

Production

Airwaves gum is manufactured in several locations around the world, ensuring a wide distribution network. The production process involves mixing the gum base with sweeteners and flavorings, followed by shaping and packaging.

Related pages

• Wrigley Company
• Chewing gum
• Menthol
• Eucalyptus