Alert (gum)

Alert (gum) is a type of caffeinated chewing gum produced by the Wrigley Company. It was introduced to the market in 2013 as a means of providing consumers with a portable and convenient source of caffeine. Each piece of Alert gum contains approximately 40 milligrams of caffeine, equivalent to half a cup of coffee.

History

The Wrigley Company, a well-known American chewing gum company, first introduced Alert in 2013. The product was developed in response to a growing consumer demand for portable and convenient sources of caffeine. The company's research indicated that consumers were looking for ways to consume caffeine that did not involve drinking hot beverages or energy drinks.

Composition

Alert is a caffeinated chewing gum. Each piece contains approximately 40 milligrams of caffeine, which is roughly equivalent to the amount found in half a cup of coffee. The gum also contains other ingredients commonly found in chewing gum, such as sugar, corn syrup, and gum base.

Consumption and Effects

The caffeine in Alert is released into the body when the gum is chewed. The effects of the caffeine can be felt within a few minutes of starting to chew the gum. These effects can include increased alertness, improved concentration, and a reduction in feelings of fatigue.

Market Reception

Since its introduction, Alert has been well-received by consumers. Many appreciate its convenience and the fact that it provides a quick and easy way to consume caffeine. However, some consumers have expressed concerns about the potential for overconsumption of caffeine, particularly among young people.

See Also

• Caffeine
• Chewing gum
• Wrigley Company