Driftwell

Driftwell

Driftwell is a beverage produced by PepsiCo that is designed to promote relaxation and help individuals unwind and sleep better. It was launched in September 2020 as a response to the increased levels of stress and anxiety experienced by many people, particularly during the COVID-19 pandemic. Driftwell is a non-alcoholic drink that contains a blend of ingredients known for their calming properties, such as magnesium and L-theanine.

History

Driftwell was developed by PepsiCo's innovation and design team in response to the growing demand for products that aid relaxation and promote better sleep. The idea for the beverage came about during the early stages of the COVID-19 pandemic when many individuals were experiencing heightened levels of stress and anxiety. PepsiCo recognized the need for a product that could help people unwind and improve their sleep quality.

Ingredients

Driftwell contains a unique blend of ingredients that are known for their calming and relaxing properties. These ingredients include:

• Magnesium: Magnesium is a mineral that plays a crucial role in promoting relaxation and reducing anxiety. It helps regulate neurotransmitters in the brain that are responsible for mood and stress management.

• L-theanine: L-theanine is an amino acid found in tea leaves that has been shown to promote relaxation and reduce stress. It increases the production of alpha waves in the brain, which are associated with a state of calmness and relaxation.

• Chamomile extract: Chamomile is a herb that has been used for centuries as a natural remedy for promoting relaxation and improving sleep. It contains compounds that have sedative properties and can help reduce anxiety.

• Lavender extract: Lavender is a fragrant flower that is widely known for its calming and soothing effects. It has been used in aromatherapy to promote relaxation and improve sleep quality.

Packaging

Driftwell is packaged in sleek, slim cans that are designed to be easily portable and convenient for on-the-go consumption. The cans feature a calming blue color scheme and a minimalist design that reflects the brand's focus on relaxation and tranquility.

Availability

Driftwell is currently available for purchase in select markets in the United States. It can be found in major retailers, convenience stores, and online platforms. PepsiCo has plans to expand the availability of Driftwell to additional markets in the future.

Reception

Since its launch, Driftwell has received positive reviews from consumers who have found the beverage to be effective in promoting relaxation and improving sleep quality. Many individuals have praised the taste and the calming effects of the drink, noting that it helps them unwind after a long day and prepare for a restful night's sleep.

See also

• PepsiCo
• Relaxation drinks
• Sleep aids