Fox's Biscuits
British biscuit manufacturer
Fox's Biscuits is a British biscuit manufacturer, founded in 1853 by Michael Spedding in Batley, West Yorkshire. The company is known for producing a wide range of biscuits and cookies, including popular products such as Crunch Creams, Party Rings, and Rocky bars.
History[edit | edit source]
Fox's Biscuits was established in 1853 when Michael Spedding opened a small bakery in Batley. The company initially produced a variety of baked goods, but over time, it began to specialize in biscuits. In the early 20th century, the company expanded its operations and became a well-known name in the British biscuit industry.
In 1960, Fox's Biscuits was acquired by Northern Foods, a major food manufacturing company. Under Northern Foods' ownership, Fox's Biscuits continued to grow and innovate, introducing new products and expanding its market presence. In 2011, Northern Foods merged with Greencore Group, and Fox's Biscuits became part of the newly formed company.
In 2020, Fox's Biscuits was acquired by Ferrero SpA, an Italian confectionery company known for brands such as Nutella and Ferrero Rocher. The acquisition aimed to strengthen Ferrero's position in the biscuit market and expand its product portfolio.
Products[edit | edit source]
Fox's Biscuits offers a wide range of products, including:
The company is known for its high-quality ingredients and traditional baking methods, which have helped it maintain a loyal customer base over the years.
Manufacturing[edit | edit source]
Fox's Biscuits operates three manufacturing sites in the United Kingdom, located in Batley, Kirkham, and Uttoxeter. These facilities are equipped with state-of-the-art technology and adhere to strict quality control standards to ensure the production of high-quality biscuits.
Marketing and Advertising[edit | edit source]
Fox's Biscuits has a long history of creative marketing and advertising campaigns. The company has used various media channels, including television, print, and digital, to promote its products. One of the most memorable campaigns featured the slogan "Vinnie loves Fox's," which was used to personify the brand's mascot, Vinnie the Panda.
See also[edit | edit source]
References[edit | edit source]
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