Jay Kordich

Jay Kordich (August 27, 1923 – May 27, 2017) was an American entrepreneur and author known for his advocacy of juicing and natural health. He was often referred to as the "Juiceman" due to his popular infomercials promoting the benefits of fresh juice and his Juiceman Juicer.

Early Life

Jay Kordich was born in San Pedro, California. He attended the University of Southern California where he played college football as a running back. His promising athletic career was interrupted by a diagnosis of bladder cancer at the age of 25.

Juicing Advocacy

After his cancer diagnosis, Kordich turned to natural health remedies and became a proponent of juicing. He claimed that a diet rich in fresh fruit and vegetable juices helped him overcome his illness. This personal experience led him to dedicate his life to promoting the benefits of juicing.

Career

Kordich's career took off in the 1990s with the rise of his infomercials. He became a household name through his enthusiastic promotion of the Juiceman Juicer, a product he endorsed and helped design. His infomercials were among the first of their kind and played a significant role in popularizing juicing in the United States.

Books

Jay Kordich authored several books on the subject of juicing and natural health, including:

• The Juiceman's Power of Juicing
• Live Foods, Live Bodies!

Personal Life

Kordich was married to his wife, Linda, and they had two children. He continued to promote juicing and healthy living until his death in 2017.

Legacy

Jay Kordich left a lasting impact on the health and wellness industry. His advocacy for juicing has inspired many to incorporate fresh juices into their diets. The Juiceman Juicer remains a popular product, and his books continue to be referenced by those interested in natural health.

See Also

• Juicing
• Natural health
• Infomercial
• Bladder cancer