Tous les Jours
South Korean bakery franchise
Tous les Jours (Every Day ) is a South Korean bakery franchise owned by CJ Foodville, a subsidiary of the CJ Group. The brand specializes in French-Asian bakery products and offers a wide range of baked goods, including bread, pastries, cakes, and beverages.
History[edit | edit source]
Tous les Jours was established in 1997 in Seoul, South Korea. The brand quickly gained popularity for its unique blend of French baking techniques with Asian flavors. By 2004, Tous les Jours had expanded internationally, opening its first store in the United States.
Products[edit | edit source]
Tous les Jours offers a diverse selection of baked goods, which are freshly made every day. The product line includes:
- Breads: A variety of breads, including baguettes, croissants, and brioche.
- Pastries: A selection of pastries such as danishes, tarts, and puff pastries.
- Cakes: Customizable cakes for special occasions, including birthday cakes, wedding cakes, and anniversary cakes.
- Beverages: A range of beverages including coffee, tea, and smoothies.
International Presence[edit | edit source]
Tous les Jours has expanded its presence globally, with stores in countries such as the United States, China, Vietnam, Indonesia, and more. The brand adapts its menu to cater to local tastes while maintaining its core offerings.
Business Model[edit | edit source]
Tous les Jours operates on a franchise model, allowing local entrepreneurs to open and manage their own stores under the Tous les Jours brand. This model has facilitated rapid expansion and adaptation to local markets.
Marketing and Branding[edit | edit source]
The brand emphasizes freshness and quality, with the slogan "Freshly Baked Everyday." Tous les Jours also engages in various marketing campaigns and collaborations to enhance its brand image and reach a wider audience.
Related pages[edit | edit source]
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Contributors: Prab R. Tumpati, MD